Own Your Brand

Own Your Brand is an 8-week mentorship program for female founders that empowers you to level up your business through strategic storytelling, social optimization and community based accountability.

Lauren came to me wanting a brand that reflected the progress and overall , We started with the color palette and creative direction, wanting to tone down the magenta and bring in a more luxurious feel with the mauve and black. We kept the fonts as a mix between a script and serif for approachability, and created the OYB icon as a standalone element for her brand. We also have an addition of hand-drawn icons for each module, a fun gold foil mockup, and textured graphics.